Social media campaigns : strategies for public relations and marketing
Carolyn Mae Kim
| Year of publication: |
[2016] ; First published
|
|---|---|
| Authors: | Kim, Carolyn Mae |
| Publisher: |
New York, NY : Routledge, Taylor & Francis Group |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Social Media | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 181 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-138-94860-0 ; 978-1-138-94859-4 ; 978-1-317-31287-1 ; 978-1-317-31286-4 ; 978-1-317-31288-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433942