Social Media Marketing in China mit WeChat : Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Yinyuan Liu
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Liu, Yinyuan |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | wechat | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Erfolgsfaktor | Success factor | China | WeChat <Online-Dienst> | Online-Marketing | Content Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 247 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-17496-5 ; 978-3-658-17497-2 |
| Other identifiers: | 10.1007/978-3-658-17497-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012041205