Social Media - Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users
| Year of publication: |
2012
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| Authors: | Witkemper, Chad ; Lim, Choong Hoon ; Waldburger, Adia |
| Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va : Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol. 21.2012, 3, p. 170-184
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