Social network analysis and social capital in marketing : theory and practical implementation
Ioannis Antoniadis and Anna Charmantzi
| Year of publication: |
2016
|
|---|---|
| Authors: | Antoniadis, Ioannis ; Charmantzi, Anna |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 3, p. 344-359
|
| Subject: | social network analysis | branding | social media marketing | social capital | case study | Greece | Soziales Netzwerk | Social network | Sozialkapital | Social capital | Social Web | Social web | Griechenland | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628248