Social servicescape effects on post-consumption behavior : the moderating effect of positive emotions in opera-goers
Year of publication: |
2016
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Authors: | Tubillejas Andrés, Berta ; Cervera-Taulet, Amparo ; Calderón García, Haydee |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 5, p. 559-589
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Subject: | Loyalty | Emotions | Satisfaction | Perceived value | Performing arts | Social servicescape | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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