Social TV, advertising, and sales : are social shows good for advertisers?
Year of publication: |
2019
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Authors: | Fossen, Beth L. ; Schweidel, David A. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 2, p. 274-295
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Subject: | social TV | television | advertising | social media | online word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbung | Advertising |
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