Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers
Bing Shi, Shanshan Li, Xiao Zhang, and Dan Zhang
| Year of publication: |
2017
|
|---|---|
| Authors: | Shi, Bing ; Li, Shanshan ; Zhang, Xiao ; Zhang, Dan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 566-576
|
| Subject: | Peers | Hedonism | Young consumers | Social status | Worry | Sadness | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Sozialer Status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2017-2117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808310