Soft quality management practices and product innovation ambidexterity : the mediating role of market orientation ambidexterity

Younès El Manzani, Mostapha El Idrissi and Zakaria Lissaneddine

Year of publication:	2023
Authors:	El Manzani, Younès ; El Idrissi, Mostapha ; Lissaneddine, Zakaria
Subject:	Innovation ambidexterity \| ISO 9001 \| Market orientation ambidexterity \| Morocco \| Organizational ambidexterity \| PLS-SEM \| Product innovation ambidexterity \| Soft quality management practices \| Qualitätsmanagement \| Quality management \| Organisationale Ambidextrie \| Ambidextrous organization \| Innovationsmanagement \| Innovation management \| Produktentwicklung \| New product development \| Innovation \| Unternehmenserfolg \| Firm performance \| Marokko

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJIM-09-2021-0460 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014338527

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