Sohar University (Oman): building a knowledge nation and a global brand

Hamdan Al Fazari and Ghassan Al Kindi

Year of publication:	2024
Authors:	Al-Fazari, Hamdan
Published in:	Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage. - Cham : Springer Nature Switzerland, ISBN 978-3-031-63394-2. - 2024, p. 237-258
Subject:	Oman \| Markenführung \| Brand management \| Hochschule \| Higher education institution \| Internationales Marketing \| International marketing \| Wissenstransfer \| Knowledge transfer \| Wissensmanagement \| Knowledge management

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