Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Egle Vaiciukynaite, Ineta Zickute, and Justas Salkevicius
| Year of publication: |
2023
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| Authors: | Vaiciukynaite, Egle ; Zickute, Ineta ; Salkevicius, Justas |
| Published in: |
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future. - Cham : Springer International Publishing, ISBN 978-3-031-11371-0. - 2023, p. 191-214
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| Subject: | Customer engagement behaviour | Emoji | Machine learning | Posts | Random Forest | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Forstwirtschaft | Forestry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-11371-0_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548119