SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
Year of publication: |
1982
|
---|---|
Authors: | Hawes, Jon M. ; Uhring, Nancy E. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 13.1982, 3
|
Publisher: |
Food Distribution Research Society - FDRS |
Subject: | Marketing |
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