SOME-Q : a model development and testing for assessing the consumers' perception of social media quality of small medium-sized enterprises (SMEs)
Year of publication: |
2021
|
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Authors: | Fauzi, Abu Amar |
Subject: | Electronic service quality | Instagram | marketing | SMEs | social media quality | SOME-Q model | Social Web | Social web | KMU | SME | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Qualitätsmanagement | Quality management |
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