Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data
| Year of publication: |
1997
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|---|---|
| Authors: | Bockenholt, Ulf ; Dillon, William R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 1, p. 130-142
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