Some tests for suitability of brand switching model
| Year of publication: |
2004
|
|---|---|
| Authors: | Roy, Dilip ; Lahiri, Isita |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 5, p. 524-536
|