Something approaching science? Cluster analysis procedures in the CRM era
Year of publication: |
2003
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Authors: | Nairn, Agnes ; Bottomley, Paul |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 2, p. 241-262
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