Something really new : three simple steps to creating truly innovative products
Denis Hauptly
| Year of publication: |
2008
|
|---|---|
| Authors: | Hauptly, Denis J. |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Produktmanagement | Produktinnovation | New products | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 242 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-0032-9 ; 978-0-8144-0032-6 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004893633