Sonic branding : a consumer-oriented literature review
Clara Gustafsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Gustafsson, Clara |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 1, p. 20-37
|
| Subject: | sonic branding | literature review | brand | consumers | music | sound | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music | Musik | Music | Bibliometrie | Bibliometrics | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288626