Sound Branding : Grundlagen der akustischen Markenführung
Paul Steiner. Mit einem Geleitw. von Gerhard Gensch
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Steiner, Paul |
| Other Persons: | Gensch, Gerhard (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Werbemusik | Advertising music | Markenführung | Brand management | Europa | Europe | Akustische Markenführung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 292 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Krems, Donau-Univ., Master-These, 2008 |
| Notes: | Literaturverz. [185] - 197 |
| ISBN: | 978-3-8349-1639-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821962