Sound disclosures : assessing when a disclosure is worthwhile
John Kozup, Charles R. Taylor, Michael L. Capella, and Jeremy Kees
| Year of publication: |
2012
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|---|---|
| Authors: | Kozup, John ; Taylor, Charles Robert ; Capella, Michael L. ; Kees, Jeremy |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 313-322
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| Subject: | comprehension | disclaimer | disclosure | marketing communications | Nutrition Labeling and Education Act | Öffentlichkeitsarbeit | Public relations | Unternehmenspublizität | Corporate disclosure | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Verbraucherschutz | Consumer protection | Produktinformation | Product information |