Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
| Year of publication: |
2023
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|---|---|
| Authors: | Baudier, Patricia ; Boissieu, Élodie de ; Duchemin, Marie-Hélène |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 187.2023, p. 1-11
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| Subject: | Emotions | Luxury brands | Perceived Humanness | Social Media Influencers | Social Robots | Source Credibility | Emotion | Social Web | Social web | Luxusgüter | Luxury goods | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wahrnehmung | Perception | Influencer | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014329732