Source effect of advertised reference price influences on transaction value in online shopping environments
Shao-Kang Lo; Yu-Jen Chou; Ching-I Teng
| Year of publication: |
2013
|
|---|---|
| Authors: | Lo, Shao-kang ; Chou, Yu-jen ; Teng, Ching-i |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 411-421
|
| Subject: | Advertised reference price | External reference price | Transaction value | Online shopping | Online pricing | Expectation of lower prices online | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Preis | Price | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231568