Source loyality in organizational markets : a dyadic perspective
Michael H. Morris; Jeanne L. Holann
| Year of publication: |
1988
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|---|---|
| Authors: | Morris, Michael H. ; Holann, Jeanne L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 16.1988, 2, p. 117-131
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| Subject: | Wirtschaftliche | Verhalten | Verbraucher | Absatzpolitik | Lieferantenmanagement | Supplier relationship management | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003580199