Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos

Ghadeer R. Alsaeed, Kathleen Anne Keeling, Panagiotis Sarantopoulos and Eman Gadalla

Year of publication:	2023
Authors:	Alsaeed, Ghadeer R. ; Keeling, Kathleen Anne ; Sarantopoulos, Panagiotis ; Gadalla, Eman
Subject:	Message credibility \| Personal values \| Persuasion knowledge \| Product review videos \| Social media \| Source credibility \| User-generated content \| Social Web \| Social web \| Glaubwürdigkeit \| Credibility \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Soziale Werte \| Social values

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