Sourcing innovation from your customer : how multinational enterprises use web platforms for virtual customer integration
René Rohrbeck, Fee Steinhoff and Felix Perder
| Year of publication: |
2010
|
|---|---|
| Authors: | Rohrbeck, René ; Steinhoff, Fee ; Perder, Felix |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 22.2010, 2, p. 117-131
|
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943063