Sowing the seeds of value? : persuasive practices and the embedding of big data analytics
Jeffrey Hughes, Kirstie Ball
| Year of publication: |
2020
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|---|---|
| Authors: | Hughes, Jeffrey ; Ball, Kirstie |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 161.2020, p. 1-12
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| Subject: | Big data analytics | Capabilities | Persuasion | Practice | Value | Data Mining | Data mining | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012523472