Space between products on display : the impact of interspace on consumer estimation of product size
Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Yuli ; Kwak, Hyokjin ; Puzakova, Marina ; Taylor, Charles Raymond |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 6, p. 1109-1131
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| Subject: | Interspatial product display | Product display | Size perceptions | Consumers' product usage goals | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00772-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659698