Space, Time, and Intertemporal Preferences
Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be longer than those considering a shorter distance. Intertemporal preferences, for which judgment of future delays is a critical factor, also shift with consideration of spatial distance: participants who consider a longer spatial distance also reveal a greater degree of impatience in intertemporal decisions as they perceive a longer delay to future rewards. The current findings support the importance of subjective judgment of future time in intertemporal preferences by introducing a factor that changes time perception without directly changing the value of outcomes.
Year of publication: |
2012
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Authors: | Kim, B. Kyu ; Zauberman, Gal ; Bettman, James R. |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 39.2012, 4, p. 867-867
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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