SPATIAL RETAIL PRICING STRATEGIES FOR BEER IN GERMANY
Year of publication: |
2012
|
---|---|
Authors: | Empen, Janine ; Glauben, Thomas ; Loy, Jens-Peter |
Institutions: | Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA |
Subject: | Spatial Pricing | Regional Brands | Brand Loyalty | Beer | Germany | Räumliche Preissetzung | Regionale Marken | Markentreue | Bier | Deutschland | Agricultural Finance | Consumer/Household Economics | Food Consumption/Nutrition/Food Safety | Marketing |
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