Speak their language : designing effective messages to improve employees' information security decision making
Allen C. Johnston, Merrill Warkentin, Alan R. Dennis, Mikko Siponen
| Year of publication: |
2019
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|---|---|
| Authors: | Johnston, Allen C. ; Warkentin, Merrill ; Dennis, Alan ; Siponen, Mikko |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 2, p. 245-284
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| Subject: | Fear Appeal Theory | Information Security | Persuasive Message Strategy | Rhetoric | Rhetorical Theory | Datensicherheit | Data security | Werbewirkung | Advertising effects | Sprache | Language | Rhetorik | Kommunikation | Communication | Interne Kommunikation | Internal communication |