SPECIAL: THE FUTURE OF DECIDING ANYTHING - DECIDING: MARKET FORECASTING - What People Want (and How to Predict It) - Companies now have unprecedented access to data and technology that can inform decisions as never before. How good are they at forecasting what customers want to watch, listen to and buy?
Year of publication: |
2009
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Authors: | Davenport, Thomas H. ; Harris, Jeanne G. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2009, 2, p. 23-31
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