Special issue: Applied intelligent systems in business-to-business marketing
Alternative title: | Applied intelligent systems in business-to-business marketing |
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Year of publication: |
2013
|
Other Persons: | Martínez-López, Francisco J. (contributor) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 470-563
|
Subject: | Betriebliches Informationssystem | Business intelligence system | Lieferantenmanagement | Supplier relationship management | USA | United States | B-to-B-Marketing | Business-to-business marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 8 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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