Special Issue: artificial intelligence application and future research directions in interactive marketing
guest editors: Andy Hao, Hongfei Liu
| Alternative title: | Artificial intelligence application and future research directions in interactive marketing |
|---|---|
| Year of publication: |
[2024]
|
| Other Persons: | Hao, Andy (ed.) ; Liu, Hongfei (ed.) |
| Publisher: |
Bingley : Emerald |
| Extent: | 1 Online-Ressource (158 Seiten) Illustrationen |
|---|---|
| Series: | Journal of research in interactive marketing ; volume 18, issue 1 (2024) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475050