Special Issue: Counterfactual Thinking - What If I Find It Cheaper Someplace Else?: Role of Prefactual Thinking and Anticipated Regret in Consumer Behavior
| Year of publication: |
2000
|
|---|---|
| Authors: | McConnell, Allen R. ; Niedermeier, Keith E. ; Leibold, Jill M. ; El-Alayli, Amani G. ; Chin, Peggy P. ; Kuiper, Nicole M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 17.2000, 4, p. 281-298
|