Special issue: developing customer value across contemporary retail channels : new insights and future directions
Alternative title: | Developing customer value across contemporary retail channels |
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Year of publication: |
[2022]
|
Other Persons: | Sarmaniotis, Christos (ed.) ; Chatzipanagiotou, Kalliopi (ed.) ; Boutsouki, Christina (ed.) |
Publisher: |
Bingley, United Kingdom : Emerald Publishing Limited |
Subject: | Kundenwert | Customer value | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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Carlson, Jamie, (2015)
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How physical stores enhance customer value : the importance of product inspection depth
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What omnichannel really means?
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Sarmaniotis, Christos, (2022)
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CRM and customer‐centric knowledge management: an empirical research
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