Special issue : Emergence and impact of user-generated content
| Alternative title: | Emergence and impact of user-generated content |
|---|---|
| Year of publication: |
2012
|
| Publisher: |
Providence, R.I. : TIMS/ORSA |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration |
| Extent: | S. 369 - 547 graph. Darst |
|---|---|
| Series: | Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562978