Special issue: favoring fieldwork makes marketing more meaningful
guest editors: Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das
| Alternative title: | Favoring fieldwork makes marketing more meaningful |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Otterbring, Tobias (ed.) ; Viglia, Giampaolo (ed.) ; Grazzini, Laura (ed.) ; Das, Gopal (ed.) |
| Publisher: |
[Bingley, United Kingdom] : Emerald Publishing |
| Extent: | 1 Online-Ressource (Seite 1793-1965) Illustrationen |
|---|---|
| Series: | European journal of marketing ; volume 57, issue 7 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342130