Special issue Licensing and franchising across borders : theory, management and strategies for the 21st century
guest ed.: Adam R. Cross
| Alternative title: | Licensing and franchising across borders |
|---|---|
| Year of publication: |
2000
|
| Other Persons: | Cross, Adam R. (contributor) |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 9,4
|
| Publisher: |
Oxford [u.a.] : Pergamon |
| Extent: | S. 403 - 521 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | Betriebswirtschaft: Sonstiges ; Außenwirtschaft: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004613389