—Special Issue of on User-Generated Content (UGC)
Year of publication: |
2009
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Authors: |
Fader, Peter S.
;
Winer, Russell S.
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Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 4, p. 807-807
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS
|
Extent: | application/pdf |
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Type of publication: | Article
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Other identifiers: | 10.1287/mksc.1090.0522 [DOI] |
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Source: | |
Persistent link: https://www.econbiz.de/10009144074