—Special Issue of on User-Generated Content (UGC)
| Year of publication: |
2009
|
|---|---|
| Authors: | Fader, Peter S. ; Winer, Russell S. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 4, p. 807-807
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1090.0522 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10009144074