Special issue on leveraged marketing communications
guest editors: Sukki Yoon and Yung Kyun Choi
| Alternative title: | Leveraged marketing communications |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Yoon, Sukki (ed.) ; Choi, Yung Kyun (ed.) |
| Publisher: |
[Abingdon] : [Routledge] |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 1 Online-Ressource (Seite 445-586) Illustrationen |
|---|---|
| Series: | International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. volume 39, issue 4 (2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260260