Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Understanding Consumption: Contributions from a Narrative Perspective
| Year of publication: |
2001
|
|---|---|
| Authors: | Shankar, Avi ; Elliott, Richard ; Goulding, Christina |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 17.2001, 3-4, p. 429-454
|