Special issue Transactions, relationships, or both : impact of customer strategies on firm performance
ed. by A. Sharma ...
| Alternative title: | Transactions, relationships, or both |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Sharma, Arun (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 32,8
|
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Industrieprodukt | Marketing |
| Extent: | S. 624 - 718 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004792435