SPECIAL REPORT: CHANNELING CUSTOMERS - Your Depositors Aren't 'Average' - Tailoring your organization's payments products to the distinct preferences of your customer base should lead to more meaningful segmentation -- And above-average marketing results.
|Year of publication:||
|Authors:||Ledford, Steve ; Mills, Tim ; Murphy, Tom|
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 81.2005, 1, p. 41-46
Ledford, Steve, (2015)
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