SPECIAL REPORT: CHANNELING CUSTOMERS - Your Depositors Aren't 'Average' - Tailoring your organization's payments products to the distinct preferences of your customer base should lead to more meaningful segmentation -- And above-average marketing results.
| Year of publication: |
2005
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|---|---|
| Authors: | Ledford, Steve ; Mills, Tim ; Murphy, Tom |
| Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 81.2005, 1, p. 41-46
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