Specification of simplified versions of a new product evaluation model
Willem G. Nijkamp and Peter S. H. Leeflang
| Year of publication: |
1980
|
|---|---|
| Authors: | Nijkamp, Willem G. ; Leeflang, Peter |
| Publisher: |
Groningen |
| Subject: | Absatztheorie | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Theorie | Theory | Bewertung | Evaluation | Innovation |
| Extent: | 35 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002575153