Specification seeking : how product specifications influence consumer preference
Christopher K. Hsee; Yang Yang; Yangjie Gu; Jie Chen
| Year of publication: |
2009
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|---|---|
| Authors: | Hsee, Christopher K. ; Yang, Yang ; Gu, Jangjie ; Chen, Jie |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 6, p. 952-966
|
| Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003861943