Specifying competitive effects in diffusion models: An empirical analysis
| Year of publication: |
1994
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|---|---|
| Authors: | Parker, P. ; Gatignon, H. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 11.1994, 1, p. 17-40
|