Spectator-based brand equity in professional soccer
Rui Biscaia, Abel Correia, Stephen Ross, Antonio Rosado, and Joao Maroco
| Year of publication: |
2013
|
|---|---|
| Authors: | Biscaia, Rui ; Correia, Abel ; Ross, Stephen ; Rosado, António ; Maroco, João |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 1, p. 20-32
|
| Subject: | Fußball | Football | Profisport | Professional sports | Markenimage | Brand image | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740046