"Speed of Replacement": Modeling Brand Loyalty Using Last-Move Data
| Year of publication: |
2009
|
|---|---|
| Authors: | Che, Hai ; Seetharaman, P.B.(Seethu) |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 4, p. 494-505
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