"Speerspitzen-Innovation" : ein Denkmodell für erfolgreiche konsumentenzentrierte Neuprodukte
Year of publication: |
2015
|
---|---|
Authors: | Schroiff, Hans-Willi |
Published in: |
Innovationserfolg : Management und Ressourcen systematisch gestalten. - Frankfurt am Main : PL Academic Research, ISBN 3-631-66177-0. - 2015, p. 85-103
|
Subject: | Produktentwicklung | New product development | Innovation | Prozessmanagement | Business process management |
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