Spillover effects in marketing : integrating core research domains
Xenia Raufeisen, Linda Wulf, Sören Köcher, Ulya Faupel, Hartmut H. Holzmüller
| Year of publication: |
2019
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|---|---|
| Authors: | Raufeisen, Xenia ; Wulf, Linda ; Köcher, Sören ; Faupel, Ulya ; Holzmüller, Hartmut H. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 249-267
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| Subject: | Spillover effects | Literature review | Conceptual framework | Brand extension | Co-branding | Country of origin | Endorsement | Sponsorship | Halo | Spillover-Effekt | Spillover effect | Sponsoring | Markentransfer | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-019-00143-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162451