Spillover in the context of forced behaviour change : observations from a naturalistic time-series study
Year of publication: |
2021
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Authors: | Isbanner, Sebastian ; Algie, Jennifer ; Reynolds, Nina |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 703-731
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Subject: | environmental lifestyle | forced behaviour change | habit formation | measurement | moral licencing | Spillover behaviour | unconscious and conscious processing | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Umweltbewusstsein | Environmental consciousness | Lebensstil | Lifestyle |
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